Traffic or Product First? It's a Trap Question

People often ask: "Should I build traffic first?" Others say: "I'll build the product first and sell it."

My answer: Pick either one, and you'll probably fail.

Choose traffic first without knowing your user — 800 out of 1000 leads won't be your target. Choose product first without validation — you build something nobody buys.

The right move

Define your target user first. Know your user → your product hits their real needs. Product misses? Pivot fast. Want traffic? Target precisely.